Blog

7 reasons why your marketing may not be working for you

Over the last 20 or so years, I’ve been lucky enough to work alongside (and within) various organisations of different sizes and with different products / services. This has given me the opportunity to see first hand what works for most businesses – and equally, what...

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Need some ideas for team-building events?

We often get asked to help come up with ideas for team-building activities. This is something we particularly enjoy getting involved with. Over the last 20 years, we have taken part in, or run various fun, but productive, team building events. Here are some of our...

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Thinking about starting your marketing plan?

So it’s that time again, you’ve got to decide what marketing campaigns, promotions and customer communications you intend doing this financial year. What will drive enquiries? What will grow your sales? And what will help you keep your existing customers? Do you know...

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Why you’re better off outsourcing your social media

"Surely updating my Twitter and Facebook pages is a quick and simple job. Why would I want to pay someone else to do it for me?" This is a question we sometimes get asked. The reasons are many and varied. Here’s our top 7 list of reasons why you shouldn’t attempt to...

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Do you measure what you do?

We know how it is, you’re really busy delivering your marketing campaigns, planning the next phase of activity and dealing with any enquiries you get in. All great news. However, if you never take time out to sit back and analyse what you’ve done and what the results...

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Top 6 ice-breakers

You know how it is – you’ve been asked to run a team-buildling event or a team meeting. And you know that you’re expected to come up with a fantastic ice-breaker to really kick the event off. But your mind has gone blank. You know you’ve taken part in them before, but...

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Have you got a robust contact strategy?

There is, rightly, more and more focus these days on the customer and managing the relationship with them. If a business fails to adequately look after its customers, some other business will come along to do so. Businesses have identified a need to ensure that all...

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Getting the most from your email campaigns

Nowadays many businesses are moving more and more to digital communication. It’s more cost-effective, it’s quick to implement. However, there are several points that should be considered when thinking about moving your customer / prospect communication to email....

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Corporate gifts – to buy or not to buy?

We often get calls from our clients – usually at the last minute! – asking whether or not they should buy their customers corporate gifts when they’re running some kind of event. The answer to this question isn’t actually as straightforward as a simple ‘yes’ or ‘no’....

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Top 10 attributes of a great company

Having worked in several businesses of varying sizes over the last 15 years, I’ve drawn up my own list of what I think constitutes a great company! Clear and consistent communications. Both with your customers and with your employees. Creates trust and helps build...

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