You know how it is – you’ve been asked to run a team-buildling event or a team meeting. And you know that you’re expected to come up with a fantastic ice-breaker to really kick the event off. But your mind has gone blank. You know you’ve taken part in them before, but nothing that you [...]

So it’s that time again, you’ve got to decide what marketing campaigns, promotions and customer communications you intend doing this financial year. What will drive enquiries? What will grow your sales? And what will help you keep your existing customers? Do you know which channels to use? How you need to talk to your customers [...]

We know how it is, you’re really busy delivering your marketing campaigns, planning the next phase of activity and dealing with any enquiries you get in. All great news. However, if you never take time out to sit back and analyse what you’ve done and what the results were before moving on, how do you [...]

“Surely updating my Twitter and Facebook pages is a quick and simple job. Why would I want to pay someone else to do it for me?” This is a question we sometimes get asked. The reasons are many and varied. Here’s our top 7 list of reasons why you shouldn’t attempt to keep your business’ [...]

Over the last 15 or so years, I’ve been lucky enough to work alongside (and within) various organisations of different sizes and with different products / services. This has given me the opportunity to see first hand what works for most businesses – and equally, what doesn’t! Here’s my view on some of the common [...]

There is, rightly, more and more focus these days on the customer and managing the relationship with them. If a business fails to adequately look after its customers, some other business will come along to do so. Businesses have identified a need to ensure that all contact with customers (and indeed potential customers) is managed, [...]

Nowadays many businesses are moving more and more to digital communication. It’s more cost-effective, it’s quick to implement. However, there are several points that should be considered when thinking about moving your customer / prospect communication to email. Today’s email users receive more messages than they have the time to read them. They have become [...]

During a recession, it is not unusual for businesses to cut back on marketing and advertising expenditure. But this is actually the time to put more emphasis on communications activity. Companies that continue with promotional campaigns, usually find themselves in a stronger position: they have set themselves apart from the competition; continued to communicate with [...]