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The latest tips, guides, industry best practices and news.

Set your business up for success this year

It’s essential to set the stage for your business’s success. Here are some key considerations to ensure you’re on the right track: 1. Define your priorities: What do you want your business to achieve this year? Set clear, measurable objectives that align with your overall vision. Prioritise goals that will have a significant impact on […]

Crafting marketing campaigns your clients will love this Valentine’s Day

Love is in the air, and as marketers, it’s time to spread the love to your clients through captivating and memorable Valentine’s Day campaigns. Whether you’re promoting products or services, these marketing strategies are designed to make your clients swoon. Get ready to infuse your campaigns with passion and creativity that will leave a lasting […]

Making plans – getting your marketing strategy in place

Marketing planning is simply a logical sequence and a series of activities leading to the setting of marketing objectives ad the formulation of plans for achieving them. It is a process for: defining your target market(s) quantifying the needs of your customer segment(s) defining your value proposition to meet those needs communicating the value proposition […]

Our 10 top tips to ensure you get the information you need from market research

If you don’t get the brief right, you won’t get the information you need from market research. Fact. Clarity of objectives and an accurate brief are vital if you are to be successful with market research. Whether you conduct it in-house or with a specialist organisation. It’s all too easy to fall in to the […]

Transform your marketing strategy: Harness the power of AI

In an ever-evolving digital landscape, staying ahead of the curve is crucial for the success of any marketing strategy. Enter Artificial Intelligence (AI), a revolutionary technology that has the potential to reshape the marketing landscape. By leveraging the power of AI, businesses can enhance their marketing efforts, streamline processes, and deliver more personalised, data-driven experiences […]

Deciding the right moment to outsource your marketing

Making the decision of when to outsource your marketing can be a complex task for business owners. Here we’ll delve into the considerations and benefits surrounding this pivotal choice. For many teams, outsourcing becomes a compelling solution, especially when faced with a shortage of specific expertise or stretched resources. It opens the door to a […]

Do you know what your employee value proposition is?

In today’s highly competitive job market, attracting and retaining top talent is a crucial challenge for any organisation. Beyond traditional salary and benefits packages, companies are increasingly recognising the importance of a compelling Employee Value Proposition (EVP) to stand out and appeal to the best candidates. But what exactly is an Employee Value Proposition, and […]

Embracing the future: harnessing the power of hybrid working

In the wake of the COVID-19 pandemic, the traditional workplace has undergone a radical transformation, giving rise to the era of hybrid working. As the dust settles, businesses are faced with a pivotal question: How can they leverage this new paradigm to not only adapt but thrive in the evolving landscape of work? This blog […]

Why you should consider using a professional copywriter

We can all write, can’t we? Most of us do it every day. Is there really any difference between the writing we do in our every day jobs and the writing a professional copywriter does? A good copywriter can get under the skin of your business and use their writing skills to get its offerings, […]
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